March 7–9, Austin
Influence how brands communicate.
Change how agencies think.
Collaborate with the advertising industry.
Talent management, diversity, privacy, and collaboration were among the topics addressed at this year's 4A's "Transformation 2011: Making It Happen" Conference in Austin, TX, and offered a rousing acknowledgement that the advertising industry "has survived and is robust."
There was a collective and rousing acknowledgement among the more than 1,000 attendees, exhibitors and sponsors that business is getting better, and the industry is moving forward.
During the two-day Transformation conference, industry leaders as well as those outside the advertising community heard thought leaders provide examples and best case practices of the changes that are moving the industry forward and how business is improving.

