Claudia Batten
Chief Operating Officer, Victors & Spoils
Claudia Batten is Co-Founder and COO of Victors & Spoils, the world's first advertising agency based on crowdsourcing principles. A corporate lawyer specializing in contract and technology law by trade, Claudia attained a strong background in the legal precepts that shape the ever-evolving technology industry early in her career. Through this she developed the techniques that make for an effective modern company in the digital space era.
She followed up her successful legal career by joining the founding team at Massive, a first-of-its-kind network for video game advertising. Within three years, Massive had bloomed into a full-scale advertising network which sold to Microsoft Corporation in 2006. Claudia continued with Massive through the acquisition, serving as Director of Partner Development, and played an integral role in helping the company scale the network.
The launch of Victors & Spoils in the autumn of 2009 made instant waves in the industry, marking the advent of a new era in regard to the perception of crowdsourcing within advertising. Claudia established the agency with ad industry veterans and alums of acclaimed agency Crispin Porter + Bogusky, John Winsor and Evan Fry. The agency launch was groundbreaking, opening doors for industry creatives around the world. Victors & Spoils now works with CMOs at Fortune 500 companies and continues to turn heads as its clever output reaches the mainstream.
